SEO Course Overview

Presentation – Why do we need SEO?

SEO Strategy – Natural v PPC

Keyword Analysis
Themes
Categories
Long Tail Searches
Competition – Google Top ten
Tools 

On Page SEO – Landing Page Relevancy

What is Important?
Page Title
Page Description
URL
Headings
Copy
Alt Tags
Link Structure
Delegate website review

Off Page SEO

Inbound Links
Forums – Signatures
Videos – inc example set up
Blogs
Social Bookmarks/Networking
LinkedIn
Twitter
Squidoo 

Blogs in more detail

Setting up your blog
Page Structure
Plugins 

Google Places

Why you need it especially if you sell locally!
Optimisation opportunities
Google Maps on your website 

PPC Marketing (Google Adwords)

Paid search background & How it works
Campaign Structure
Ad Groups
Click Through Rates (CTR)
Landing Pages
Goal Conversions
Set Up Example

KPI’s

Google Analytics
Keyword Performance
Website visitors
Revenue
Newsletter Sign up
Others e.g. Time on site

Tools