Squidoo is web based platform that allows completely not technical people to put together a feature rich web page – what Squidoo calls ‘lenses’ which not only contain your own original content but also show your blog posts, tweets, Youtube videos and RSS feeds.
Lenses can be set up about almost anything as long as the web page (or lens) name is available. The richer you make the page, sorry lens, the better ranked the lens will be and the more chance it stands of appearing.
Squidoo in general is ranked very highly by Google and attracts a big Page Rank (PR), however, I’m yet to see a Squidoo page rank really well in the SERPS. Given the ability to embed lots of links into your lens tho, building a lens should be part of your SEO strategy.